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Learn SEO From The Experts
SEO is the best way to influence greater visibility in search engine rankings in order to produce a steady stream of qualified traffic to your site. Get started on your SEO journey with these SEO resources!
SEO Exploration: Detailed Topics and Beginner’s Guide
Explore one of these categories to go more in-depth on a specific SEO topic or keep reading for our beginner’s guide to SEO, complete with additional SEO resources.
Learn SEO from the experts: Your beginner’s guide to SEO
Search engine optimization, or SEO, is becoming increasingly important in marketing. With millions of active websites on the Internet, it’s vital that your website ranks well in search engine results pages (SERPs) so it’s visible to Internet users.
The right SEO strategies boost your business’s visibility in search results so you drive more qualified traffic to your website that turns into revenue.
Keep reading to learn all about SEO or jump to a specific topic using the buttons below.
If you need help getting your SEO strategy off the ground, WebFX has a team of SEO experts ready to help. Contact us online or call us today at 888-601-5359 to speak with a strategist about our SEO services!
Why is Custom Development important?
SEO is essential to the success of any website. If you want people to find you when they search online, you must optimize your site to rank better in search results.
Here are just a few of the many benefits of learning SEO and implementing it:
- Improved visibility: When you rank higher in search results, more people will see your site and become familiar with your brand, improving your visibility and brand awareness.
- Improved credibility: The higher your website ranks on search engines like Google and Bing, the more credible you appear to visitors. When you rank higher, people trust your website has the information they need, so they visit it.
- Improved traffic: The higher you rank on Google, the more traffic you will get. With SEO, you can also improve the quality of your traffic by targeting specific keywords that are relevant to your audience.
- Increased qualified leads and sales: SEO allows you to target keywords that are relevant to your audience and leads so you can attract potential future customers to your website. You can also rank for keywords related to your products or services.
How do search engine rankings and SEO work?
Understanding how search engines work can be helpful when you start optimizing your site for search. Here’s a brief overview and some additional resources for understanding search engines.
Search engines like Google and Bing use bots called crawlers or spiders to find and index content. These crawlers travel around the Internet through links and scan pages, adding pages to search engine’s indexes as they discover them. Once a page is part of a search engine’s index, it can appear in search results.
Why is Custom Development important?
SEO is essential to the success of any website. If you want people to find you when they search online, you must optimize your site to rank better in search results.
Here are just a few of the many benefits of learning SEO and implementing it:
- Improved visibility: When you rank higher in search results, more people will see your site and become familiar with your brand, improving your visibility and brand awareness.
- Improved credibility: The higher your website ranks on search engines like Google and Bing, the more credible you appear to visitors. When you rank higher, people trust your website has the information they need, so they visit it.
- Improved traffic: The higher you rank on Google, the more traffic you will get. With SEO, you can also improve the quality of your traffic by targeting specific keywords that are relevant to your audience.
- Increased qualified leads and sales: SEO allows you to target keywords that are relevant to your audience and leads so you can attract potential future customers to your website. You can also rank for keywords related to your products or services.
Proven Results From Our Custom Web Design Company
Learn how our custom web design company incorporates design and digital marketing to help businesses generate more revenue from the web.
“We had regular meetings and [our project manager] was very professional and responsive with our directions. She also ensured we stuck to the timeline and provided the info necessary for WebFX to finish the website on time.”
Lorne Shive
FAQs about web design services
Web design services are professional services provided by an agency that help you design your website. Services can include designing the look of your website, implementing responsive design to make your website mobile-friendly, website page creation, and more.
Web design services cost $1,000 – $100,000 per site or project. How much you’ll pay depends on several factors, like the size of your website, the scope of your project, the size of your business, your chosen agency, and more.
Everyone wants your time. That’s why our web design services deliver a streamlined, hassle-free experience. You’ll receive a dedicated team that includes a project manager, web designer, and web developer, plus access to our project management software for tracking your website’s progression from wireframe to build to launch.
Learn more about how our web design services work (and work for you) in this quick overview:
- Learn your company’s goals, vision, and more
- Build your dedicated WebFX team
- Design your website
- Build your custom site
- Test your site
- Launch your custom website
Is it that simple? With WebFX, yes. After more than 25 years of providing website design services, we’ve perfected the steps that go into creating a site that drives online (and even offline) revenue. That’s just one reason our client satisfaction rate is 93%.
Get a proposal
1. Appearance
Creating a beautiful website is the first step to earning new customers.
The appearance of your website tells visitors more about your company than your words. A site that incorporates modern design elements, optimized images, and other multimedia is much better at converting customers than a website that looks like it’s from 1996.
As a result, the appearance of your website plays a huge role in its success!
This factor also includes incorporating responsive design into your site.
Responsive design is the technique of making your website re-size itself to fit on the screen of any device. So, whether someone’s looking at your site through an iPhone or a 27-inch desktop monitor, they’ll still get a great, easy-to-use experience.
That experience — often called user experience — is the first step in getting a new customer. When users see you have a sleek and attractive website, it’s easy to keep them on your site. But a good-looking website is just the beginning. You also need clear navigation.
2. Navigation
Navigation is the part of your website that lets people find what they want.
Modern websites have simplified navigation to work on desktops and mobile devices. One of the most popular and effective navigation elements is the breadcrumb. For an example of a breadcrumb, check out the image below.
Breadcrumb navigation got its name because it links to every page a person views as they move through your site — kind of like when Hansel and Gretel left a trail of breadcrumbs to follow in their fairy tale.
With breadcrumb navigation, your website’s users can jump back to any page they’ve previously seen. So, if you’re an ecommerce site, you can let someone go from a product page to a category page with one click.
If you profit through lead generation, you can use breadcrumbs to get users from information pages to index pages, so they can read and learn more about the same topic.
For example, a manufacturing website design may feature a breadcrumb menu that guides users from general to specific services, like coating services and then coating services for specific materials. This breadcrumb menu makes it easy for users to go back to the general service and find the service they need.
Breadcrumbs are just the beginning, though. You can also use mega menus like the one we have in our header. These menus feature big text, links to information centers, and additional links to specific topics.
